Sunday 13 February 2011

TC Bank: For Ordinary People with Extraordinary Dreams

The following television commercial made by Ogilvy & Mather Taiwan for Taiwan’s TC Bank (大眾銀行) accumulated over 450k views on popular mainland China video sharing website Youku less than two days after it was uploaded. Based on a real story, a group of old men decide to revisit their motorcycling youth after one of their own passes away.






Credits:

TC Bank – “Dream Ranger” Television Commercial (3 minute version)
Advertising Agency: Ogilvy & Mather Taiwan
Executive Creative Director: Jennifer Hu
Copywriter: Jennifer Hu, Justin Chia
Art director: Leah Chen
Producer: Abby Ku
Director:Thanonchai

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